What We Do and Why We Do It
Our mission is to revitalize downtown Rochester through transformative beautification and placemaking projects that replace blight with beauty. We partner with residents, artists, businesses, and civic leaders to unlock the potential of urban spaces, spark economic opportunities, and foster vibrant, connected neighborhoods.
Our vision is a downtown Rochester that serves as the vibrant heart of our regionβa place where every street and space radiates beauty, vitality, and possibility. We envision a center city shaped by thriving neighborhoods and alive with community, commerce, culture, and creativity. We imagine a future where pride runs deep, participation is celebrated, and everyone feels inspired to live, work, and play downtown.
Our purpose is to elevate the quality of life in downtown Rochester by transforming its public spaces into vibrant places of beauty, connection, and opportunity. We believe a clean, safe, and thriving center city is the foundation of our region's social and economic health. By spearheading strategic, incremental improvements and fostering community collaboration, we're unlocking Rochester's full potential as a prosperous, dynamic urban center for all.
At the heart of our work is a set of core values that guide every project, partnership, and decision we make. These values shape our mission to revitalize downtown Rochester:
Integrity β We hold ourselves to the highest ethical standards, honoring our commitments and making decisions that reflect our mission and values.
Collaboration β We believe in the power of partnership and actively engage residents, businesses, and civic leaders in a spirit of shared purpose.
Advocacy β We champion a brighter future for downtown by amplifying community voices, addressing barriers to progress, and supporting policies that foster urban vitality.
Creativity β We embrace bold ideas and imaginative approaches to placemaking, transforming everyday spaces into extraordinary places.
Innovation β We continuously seek fresh strategies and solutions that enhance our effectiveness and spark lasting impact.
Inclusivity β We are committed to ensuring that everyone feels welcome, valued, and empowered to participate in our work.
Transparency β We communicate openly and honestly, building trust through clear goals, accountable actions, and visible results.
Stewardship β We manage our resources with care, ensuring that every dollar entrusted to us creates meaningful impact and value for the community.
Together, these values drive our commitment to transforming downtown Rochester into a vibrant center of community, commerce, and culture.
A Special Birthday for a Special Woman
This summer we are recognizing the life and contributions of Mrs. Margaret "Midge" Thomas with the creation of a new Community Garden in her name. You can help make this garden a reality with a tax-deductible gift towards this project that will beautify and inspire the very neighborhood Midge still calls home.