Our Story

The City. Beautiful

The seed for Downtown ROCs was planted in 2018, when Mike Gilbert looked out the window of his new 4th floor downtown office and noticed a small unkempt park.

Overgrown with weeds, it was bordered on two sides by chain link fence. Garbage was strewn across a path leading to a statue, the view of which was swallowed by two rows of overgrown hedges.

Something had to be done.

So two weeks later, armed with rakes, shovels and bags, a dozen volunteers gave Schiller Park a much-needed makeover.

And so began a mission to beautify and activate downtown Rochester... One small space at a time.

Painted Bench

Let's ROC!

Partner with Us

We are always interested in talking about downtown Rochester. If you have an idea for a collaboration, or would like to participate in a Downtown ROCs project, we'd love to talk!

Contact us by email or at 585-370-5919


Connect with us on social media:

“Love your mission.”

Barb & Tony Glassman

“We appreciate all you do to maintain and beautify the neighborhood!”

Nicholas R. Miraglia, Esq.

“Every bit of beauty and care makes our downtown a better place to live and visit. Thank you!”

Sally Millick

“We believe in incremental downtown improvements.”

Mary & Tom Myers

“Wow, what you did looks very nice. Thank you so much and God bless you, my friend. Where were you for the last 6 years?”

- Sammy, Main Street Market & Deli

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